Monday, July 13, 2009

Marketing and Storage units

OK. so far the whole blog thing has been very light hearted. But the whole idea behind this blog was for a number of reason.

Before you continue reading this post has been updated


Anyway a number of our resent Blogs have been about Ads and Marketing. So i thought i would do a couple of blogs about actual Marketing.

A lot of people in any business think that a couple of ads here and there will fix their problems. Although proper marketing is proven to work very well, many business owners expect a quick one shot fix for everything. It is hugely important that any business owners understands their marketing metrics. must know how:

  • How much your customers are worth over their lifetime.
  • Your cost per lead.
  • Your cost per tenant acquisition.

Knowing these basics will help you assess the results of your marketing in proper light.

Marketing is an ongoing process, not an event. Know your metrics and prepare for a journey to your goals. Results should come immediately, but be reasonable about your expectations.

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